We've shipped 21 features. Adoption is lagging. Our work is organized around three roadblocks and three execution blocks — from fast experiments to strategic product investments.
🔍
Discoverability
"I can't find it." Features buried, poor surfacing.
💡
Intention
"I don't see why I should." Value prop not landing.
⚙️
Complex Process
"It's too hard to set up." Multi-step dependencies.
Block 1
Quick Experiments
⚡ Volume Play
DiscoverabilityIntention
Examples
●Re-rank automation templates for DSB
●Data-backed claims & social proof
●Post-import automation nudges
●Ecommerce playbook hero on L0
●Integration re-ranking
●Contextual banners & tooltips
"Ship to learn. 5–8 experiments running at once. Regression is OK. Neutral = worst outcome."
Timeline1–3 weeks each
GoalLearn what resonates
Block 2
Meaningful UI Changes
🔧 Selective Bets
DiscoverabilityIntentionComplex Process
Examples
●AI-powered store identification
●Streamlined connection flow
●Reduce automation setup steps
●Integration apps page modernization
●Free SMS credits for connecting your store
"Data-informed bets. Only invest where Block 1 shows strong signal. Negative → kill."
Timeline3–6 weeks each
GoalBuild on proven learnings
Block 3
Big Swings
🚀 Product Features
Complex ProcessDiscoverabilityIntention
Examples
●One-click pixel implementation
●Strategic Coach (AI-powered)
●Segments as Automation Triggers
●Automated integration setup
●One-click automation (from templates)
"These are products, not experiments. Build to win. Experiments alone won't get us to 50%+."